If your firm isn’t showing up at the top when someone Googles “family lawyer near me”… you’re losing cases to firms that are.
And no — it’s not because they’re better lawyers. It’s because they’ve got a visibility plan that works.
Here’s how to start winning your market (without spending a fortune).
Step 1: Lock in Your Google Business Profile
Claim it. Optimize it. Manage it weekly.
This is your single biggest online asset — and most firms barely touch it.
✅ Make sure your name, address, and phone are correct
✅ Choose the right categories
✅ Add real photos of your office
✅ Ask for client reviews (and respond to them!)
Step 2: Build Local Authority With Reviews
Google cares about volume and quality. You want consistent, authentic reviews that mention the services you offer.
💬 Ask clients right after a win
💬 Make it easy with a link or QR code
💬 Don’t stop after 10 — keep going
Want a done-for-you approach? Our Local Authority Domination system helps law firms build review power and map visibility that actually sticks.
Step 3: Show Up Again With Retargeting
Most visitors won’t call you the first time they see you. That’s normal.
🧠 But if they start seeing your name again on social, Google, or YouTube…
They remember you. They trust you. And they come back when they’re ready.
Retargeting ads are your secret weapon.
Final Thought
You don’t need to be everywhere.
You just need to be everywhere your future clients are looking — and show up with clarity and confidence.
Want help building your own visibility plan?
Take the free quiz and get a custom growth map in under 3 minutes.
